Pay Per Call Addiction Leads
One of the largest problems we see in the space of call generation is a lack of quality. Everyone is trying to sell the most calls at the lowest dollar amount. This means that your $40 calls are swamping your intake team with junk and lowering their energy level for good callers.
The Drug Rehab Agency has begun offering 3 minute buffered calls and triple verified live transfers to our clients as a way to help them generate immediate intakes. Here is the break down by offering.
3 Minute Buffered Calls
You are only billed if the calls last 3:00 or longer from the beginning of the transfer. Once the caller gets through our IVR system, they are transfered at your time begins. This three minutes allows you your team to understand the viability of the caller and hang up should the insurance not be the correct type. This limits your risk in purchasing calls by providing your agents with the time they need to help the people calling in. The cost per call over 3 minutes is $450 for a test run. With bulk purchasing this number can drop to $400/call.
Triple Verified live transfers
The triple verfied calls are just that. The caller is sent through a double IVR system which first asks if they are ready for treatment today, then the second asks if they have private insurance. If they answer yes to both of these, they are sent to a live, US based, agent to verfiy what was entered. Once this is completed, the caller is sent directly to your team and billed as a transfer. The cost per transfer is $250. We are only able to handle 300 transfers a month with our current man power.
Rehab Lead Generation Management
If you are looking to take your lead generation past just paying for phone calls, then our rehab lead generation management is right for you. With this offering, we manage all aspects of lead generation for your center specificly. This means things are done on a branded scale, sending traffic to your website to generate the calls and leads you need. There is no pay per call or lead with this offering. We charge a small management fee for running the programs, and your center gets the benefits. We spend the entire budget regardless of the number of phone calls and will modify the strategy based on results. This is a true marketing strategy for centers that need to fill a lot of beds and are sick of paying the high margins of calls.
Lead Generation Packages
Paying for phone calls has a much higher CPA (Cost Per Admit) than general marketing services. Our lead generation packages allow us to employ specific online and offline marketing strategies to generate the most calls and intakes as possible.
Our monthly marketing doesn't cap you at the number of calls you receive, but caps us on the budget you are willing to invest. We take this budget and invest based on what is performing the best for all of our clients. This includes, paid search, local SEO of our owned websites, display advertising, billboard advertising, television, and radio.
How is this better than buying calls?
One word; Branding. When you are buying phone calls, the source of the calls are from generic means. Meaning that the ads generating the calls are all very non specific. IE "There is a place for help. Call now to find out more.". With the Lead Generation Package, we create a fully functional addiction marketing plan specific to your center. Think, "Here at ABC Recovery, we offer the most one-on-one counseling sessions than anyone else in California.". This helps the conversion of clients as they have confidence in what they are calling. It is also something they don't see very often.
The results we see for our lead generation service vary based on the center receiving the calls. Some center's have a better sales process, accept more insurance, and work with deductibles and out of pocket costs. However, we are seeing an average cost per intake between $3,000 and $4,500. This means that with a $10,000 investment, you may see 2-3 intakes. It simply depends on your teams ability to close the callers.
The minimum investment each month is $15,000 ($25,000 in California and Florida). However, if you would like to perform a test of the service, we are able to run a one month test for $10,000 ($25,000 in California and Florida). There is no guarantee of intakes from our services, however, our goal is to generate enough calls to produce a quality ROI for your center and maintain your business for the long term.
Stop Focusing on the Cost Per Call end of your your lead generation and focus on where you can increase margins, the Cost Per Intake. Simply put, you can't bill an insurance company for a phone call.
Stop Paying For A Service and Start Paying For Results