Does your rehab center need a marketing plan? The benefits of having a one-page strategy extend beyond the obvious. It's also a great way to get a birds-eye view of your business and reassess your priorities.
But before you get started, you need to know what's involved. If building a marketing proposal template is new to you, it pays to get an overview of what's required.
Keep reading for 9 steps toward creating a one page marketing plan.
1. Why Do You Need a Plan
The first thing you'll want to address is why does your business need a marketing plan? Layout the benefits to your company for having a strategy and what it will do to improve things.
2. The Purpose of the Plan
After stating the need for having a plan, it's time to state what that plan is. What goal or target are you hoping to achieve? Explain why it's important that this goal is met.
3. Know Your Audience
Who are you looking to help? That question may seem redundant for a rehab center to ask, but the better you know your patients, the better you can meet your needs.
Look for commonalities, whether they're demographic or shared experiences. See if there is a certain type of patient that is being referred your way.
4. Provide Context
What do current circumstances look like? Explore what things are like for both your patients and your staff. Describe any difficulties or obstacles.
You'll want to address how other rehab centers are dealing with these issues and measure yourself against them. Look at their successes for examples of what you can do differently.
5. Establish Your Targets
Now that you know what changes need to be made, lay out the steps for making them. List specific actions that will allow you to achieve your goals and explain how they'll address your issues.
6. Set Your Budget
Now that you know what action you need to take, determine how much it will cost. Try to be flexible when balancing costs with expenses, but don't short-change your efforts with a lack of funding.
7. Build a Timeline
Setting deadlines will help guarantee you achieve your results. It demands that action is taken in a timely manner, keeping the momentum up.
8. Measure Your Results
Have a plan for collecting data that you can measure to determine the success of your plan. Knowing what metrics are important will help keep you focused when executing your strategy.
It's also the only way to truly know how effective your actions were. Having this information gives you a headstart.
9. Recognize Opportunities
Your template is to help you achieve a specific goal. Think about what your long-term plan is beyond this stage. Knowing where you want to go will help you get there.
The One Page Marketing Plan
Building a one page marketing plan will strengthen your understanding of your business while providing you a roadmap toward improvement. By following the above steps, you get a thorough assessment of where you stand now and where you can go.
For more ideas on how to market your addiction center, visit our blog.