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Pay Per Call Addiction Leads

One of the largest problems we see in the space of call generation is a lack of quality.  Everyone is trying to sell the most calls at the lowest dollar amount.  This means that your $40 calls are swamping your intake team with junk and lowering their energy level for good callers. 

The Drug Rehab Agency has begun offering 3 minute buffered calls and triple verified live transfers to our clients as a way to help them generate immediate intakes. Here is the break down by offering. 

Raw Calls Calls

Over the last two years, we have learned what works and what doesn't within the pay per call space. This is why we are able to offer calls for $62/call with a minimum trial of 100.  These calls are all generate from television.  The TV spots are purchased specifically for a target audience that has higher quality insurance or is in a higher tax bracket. 

Guaranteed PPO Calls

Yes, we guarantee PPO calls.  We guarantee that 5 out of 100 of these calls.  These calls are our top seller by far and are backing into a Cost Per Admit of sub $5,000.  The cost per call here is $85/call with a minimum purchase of 100.  Historically, great intake teams can close 2-3 of the 5, getting there CPA between $2,700 and $4,000.  

Triple Verified live transfers

The triple verified calls are just that.  The caller is sent through a double IVR system which first asks if they are ready for treatment today, then the second asks if they have private insurance.  If they answer yes to both of these, they are sent to a live, US based, agent to verify what was entered.  Once this is completed, the caller is sent directly to your team and billed as a transfer after 15 seconds on the line. The cost per transfer is $250.  We are only able to handle 300 transfers a month with our current man power. 

Rehab Lead Generation Management 

If you are looking to take your lead generation past just paying for phone calls, then our rehab lead generation management is right for you.  With this offering, we manage all aspects of lead generation for your center specifically.  This means things are done on a branded scale, sending traffic to your website to generate the calls and leads you need.  There is no pay per call or lead with this offering.  We charge a small management fee for running the programs, and your center gets the benefits. We spend the entire budget regardless of the number of phone calls and will modify the strategy based on results.  This is a true marketing strategy for centers that need to fill a lot of beds and are sick of paying the high margins of calls.  

Lead Generation Packages

Paying for phone calls has a much higher CPA (Cost Per Admit) than general marketing services. Our lead generation packages allow us to employ specific online and offline marketing strategies to generate the most calls and intakes as possible.  

Our monthly marketing doesn't cap you at the number of calls you receive, but caps us on the budget you are willing to invest.  We take this budget and invest based on what is performing the best for all of our clients. This includes, paid search, local SEO of our owned websites, display advertising, billboard advertising, television, and radio.  

How is this better than buying calls?

One word; Branding.  When you are buying phone calls, the source of the calls are from generic means.  Meaning that the ads generating the calls are all very non specific. IE "There is a place for help. Call now to find out more.".  With the Lead Generation Package, we create a fully functional addiction marketing plan specific to your center. Think, "Here at ABC Recovery, we offer the most one-on-one counseling sessions than anyone else in California.".  This helps the conversion of clients as they have confidence in what they are calling.  It is also something they don't see very often. 

Results

The results we see for our lead generation service vary based on the center receiving the calls.  Some center's have a better sales process, accept more insurance, and work with deductibles and out of pocket costs. However, we are seeing an average cost per intake between $3,000 and $4,500.  This means that with a $10,000 investment, you may see 2-3 intakes.  It simply depends on your teams ability to close the callers. 

Stop Paying For A Service and Start Paying For Results

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