Organic traffic makes up about 60% of the total traffic to your website.
In other words, if you don't have a lot of organic traffic, you won't have much traffic at all. And without traffic, you won't get leads, which will make your rehabilitation business suffer.
That's why we've put together this guide to help you learn some SEO tactics that'll help.
So let's get started.
1. Think About Your "Buyer Personas"
The first step of increasing your organic traffic is coming up with your "buyer personas". But don't just think about it. Write it down.
This means you need to create a list of your ideal customer's demographics, motivations, behavioral patterns, and goals.
By optimizing your website and content for your ideal buyers, you'll improve your organic SEO naturally. It'll also happen a lot faster than trying to optimize your website for search engines alone.
Although optimizing for search engines is also important, you won't get anywhere if you don't optimize for your customer persona.
2. Create Quality Content... And Do It Consistently
Blogging is one of the best (and fastest) ways to attract more organic traffic to your site.
Creating a blog lets you publish helpful content that help your ideal customer. They can either answer questions your customer is asking or provide useful information.
But your blog will only help if it has quality content that is well written. Content that is poorly-written or spammy will actually hurt your site instead. So spend some time learning how to write successful blog posts before you publish anything.
Once you have content, you need to stay consistent with it. Your audience will lose interest if you only publish one blog post a month.
At the very least, you should publish one blog post every week. If you can, try to publish two a week.
3. Get Creative with Internal and Incoming Links
Your website should be full of both internal and incoming links.
What's the difference? Here's what you need to know.
Internal links are links that go to other pages of your website. For example, if you're writing a blog post, you should include at least two internal links that lead to other blog posts, your services page, your contact page, etc.
This will help people stay on your website longer. And it can also boost the authority of your post by linking to another one of your pages that already has a lot of useful information.
This means better SEO and more organic traffic.
Incoming links are links that other websites use in their content that lead back to your site.
Search engines prioritize websites that have a lot of incoming links, especially if those incoming links come from other high-authority, trustworthy sites. And the more incoming links you have, the more organic traffic will find their way to your content.
Getting incoming links can be difficult. Encourage your friends, family members, clients, suppliers, partners, and more to link to your site.
Another way to get incoming links is to read, comment on, and interact with other sites and blogs in your market. If you link to them, they may be more likely to return the favor.
4. Use the Right Amount (And Right Type) of Keywords
You should use the most popular keywords in your market, but you shouldn't limit yourself to them.
You should also find other more specific, longtail keywords for your rehab center. On top of that, you should also use localized keywords, such as "drug rehabilitation centers near me" or "drug rehabilitation centers in XXX".
Search engines will start to recognize your site as a destination for those topics and rank you higher for those keywords. This will also help more organic traffic find you.
But don't overstuff keywords.
While keywords are important, using too many can seem spammy. This will actually hurt your SEO in the long run.
SEO Tactics That'll Increase Your Rehab Center's Organic Traffic
If you're trying to increase your rehab center's organic traffic, start with these SEO tactics. Ranking higher in the search engines will help you attract more organic traffic.
Do you need some help with your SEO?
Make sure you click here to take a look at how we can help you!