Paid search ads increase brand awareness by 80%.
This is one of the many reasons why you can’t ignore PPC marketing. PPC stands for pay-per-click. It’s a low-cost advertising platform where Google boosts your ads and you only pay when someone clicks on your ad.
PPC marketing is effective for all types of businesses and this advertising method can help your rehab clinic. You can choose specific AdWords and optimize visual and video ads to generate more drug and alcohol patients.
But how does PPC work for rehab clinics? Continue reading to see how you can optimize PPC marketing for more patients.
How Does PPC Work?
PPC has a few different frameworks:
Search word ads
For the visual and video ads, you upload the ads on the platform (most marketers use Google’s PPC platform). For search terms, you put a bid on specific terms that customers search in Google.
When any of these ads are clicked, you pay a specific amount to the PPC platform.
What happens when multiple users click your ad? You will pay more but you will also reap more rewards. Google will display your ads higher than your competitors.
How to Create a PPC Strategy
Are you convinced your rehab clinic needs to have a PPC strategy? Here are the steps to follow:
Select keywords and create your ads
Optimize your website, landing pages, and SEO campaigns for the search terms and for the ads
Improve your ads and search terms, depending on your patients and paid ad success
The key to PPC success is you need to continually monitor your success and improve in areas you’re failing.
Rehab PPC vs. PPC for Other Industries
Every industry runs into challenges with PPC. The most common challenge is industry-specific ads. Rehab clinics need to know where their audience is looking, which websites they’re visiting, and what they’re searching into Google.
Rehab PPC also faces a few additional challenges. Google doesn’t allow ads for alcohol and drug-related companies.
This doesn’t mean rehab clinics can’t use PPC; you’re not selling substances, you’re assisting recovering addicts. However, you still can’t mention drugs or rehab into your ads.
In addition, you can’t promote other subjects such as testimonials and past patient experiences.
How Long Does PPC Take to Work?
Most marketers receive results rather quickly. That’s because paid ad metrics work by showing your ad to your target audience, i.e. people searching for rehab clinics in Google.
There are strategies to ensure you receive results quickly. You should increase your bids for search terms whenever you can. That’s because Google will promote the highest bidder first.
Consult with the Professionals
How does PPC work? You invest in search terms or ads, and you only pay when customers click your ads. It seems easy enough but constant monitoring can become a hassle.
You can still achieve great PPC results by consulting with rehab marketers. Take a look at our paid search services.